Buffalo Trace: a brand history

One of the oldest continuously operating distilleries in the US, Buffalo Trace has survived Prohibition and the cyclical lows of the whisk(e)y industry. The Spirits Business explores the evolution of this Bourbon pioneer. *This feature was originally published in the August 2019 issue of The Spirits Business “The buffalo is a strong, massive animal. It is not going to be pushed around,” says Buffalo Trace Distillery brand manager Kris Comstock. Given that he stands at…

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