Nemiroff expands duty free availability

Ukrainian vodka brand Nemiroff has expanded its presence in travel retail and appointed a new distributor for its products in Germany. Nemiroff has appointed African Eastern as its travel retail distributor in the UAE and on the Indian subcontinent. The Ukrainian brand, which sponsors American martial arts championship UFC, also launched an advertising campaign at Dubai Duty Free to coincide with a UFC event in the city. Chirag Aggarwal, business manager – travel retail at…

Continue Reading →

Bacardi launches first voice-led tasting campaign

Rum brand Bacardi has partnered with a voice-activated sampling programme to give German consumers a chance to try its range for free. Drinkers in Germany will be able to register online with Send me a Sample and can then request a sample of Bacardi rum through their Google Assistant- and Amazon Alexa-enabled devices. To receive a free sample of Bacardi Añejo Cuatro Dark Rum, users must say “send me a sample of Bacardi” to their…

Continue Reading →

Trade prepares for 25th anniversary ProWein show

The international drinks trade is gearing up for the 25th anniversary ProWein event, which kicks off on Sunday. More then 60,000 trade visitors and almost 7,000 exhibitors will head to Düsseldorf in Germany for ProWein’s jubilee event. As the show seeks to place a greater emphasis on the spirits industry, around 400 producers of whisky, gin, vodka, brandy, liqueurs and more will showcase their brands. Spirits will be featured in two dedicated areas: in Hall…

Continue Reading →

Disaronno rejoins Borco distribution portfolio

Family-owned spirits company Borco has agreed to distribute Italian liqueur brands Disaronno and Tia Maria in Germany. Borco will take over responsibility of the Illva Saronno-owned brands from 1 March. Disaronno had previously been part of the Borco portfolio from 2000 to 2010. Dr Tina Ingwersen-Matthiesen, shareholder, board member and member of the owner family, said Borco was “delighted” to take over the distribution of both brands. Augusto Reina, chief executive officer Illva Saronno, said:…

Continue Reading →

Tito’s targets dog lovers with new distribution deal

Texas-made vodka Tito’s has agreed a new distribution deal in Germany, which it hopes will further highlight its position as the ‘vodka for dog people’. Tito’s Handmade Vodka has signed a distribution partnership with Hardenberg-Wilthen, which will concentrate on educating bartenders and growing the brand’s on-trade presence in key German cities. The brand also notes that Germany is the second biggest dog-loving nation in Europe, with more than 9.2 million pet dogs, making it the…

Continue Reading →