Campari Q3 gains not enough to offset Covid impact

Aperol owner Campari Group saw sales drop 2.8% during the first nine months of 2020, despite double-digit growth in its third quarter. Reported sales for the nine months to 30 September 2020 were valued at €1.28 billion (US$1.52bn), down from €1.30bn (US$1.54bn) in 2019 as a result of the “active and challenging” nature of the Covid-19 pandemic. After organic sales fell by 11.3% in the first half of 2020 due to on-trade restrictions enforced as…

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Glasgow Distillery receives £5.5m loan to expand globally

The Glasgow Distillery Company has secured a £5.5 million (US$7m) loan to help it expand internationally. The Glasgow Distillery Company, producer of Makar Gin and 1770 Scotch whisky, received the loan from Barclays bank. Ian McDougall, finance director and co-founder of The Glasgow Distillery Company, said: “We’re delighted Barclays has chosen to back the next stage of our growth plans, especially in such difficult economic circumstances. This investment will help finance our strategy to respond…

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Rémy Martin highlights teamwork in global campaign

Cognac brand Rémy Martin has launched a new global campaign, which is designed to celebrate “collaboration” and “shared values”. The new campaign, called Team up for Excellence, made its debut with two new films on 22 October. The short clips were created by the Fred & Farid Parid agency and directed by Brazilian filmmaker Vellas. The platform is said to reflect the brand’s “values of authenticity, audacity and generosity”. The first film depicts a “sensory…

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World Spirits Alliance: Free trade is ‘DNA of global spirits sector’

Spirits trade groups, backed by brands, have joined forces to tackle global issues affecting the industry. But will the World Spirits Alliance have enough clout to help steer policies that will benefit the sector? *This feature was originally published in the August 2019 issue of The Spirits Business Brexit, trade wars, counterfeiting and debilitating taxes are just a few of the problems affecting the global spirits sector. This is certainly a complex and changeable industry,…

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Malibu goes global with ‘contemporary’ redesign

Pernod Ricard has rolled out a new design for its Malibu rum liqueur brand globally, featuring a “contemporary look” to maintain its relevance with millennials. The “refreshing” redesign, including the ready-to-drink (RTD) cans, aims to “reinforce” Malibu’s “quest to become a global icon of summer”. The new design and logo has been created to “maintain strong brand equity and relevance with millennials”. The Malibu logo features a “bigger and bolder look” with lifted palm leaves,…

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