Haig Club Scotch whisky launches RTD range

Diageo-owned Haig Club single grain Scotch has created a range of ready-to-drink (RTD) cans in partnership with David Beckham. The pre-mixed range comes in two flavours: Haig Club Clubman mixed with root ginger ale and lime, and Haig Club Clubman mixed with crafted cola. Bottled at 5% ABV, the Haig Club RTDs are available to purchase from Tesco stores in the UK priced at RRP £2 (US$2.50) per 330ml can. The crafted cola flavour is…

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Top 10 spirits marketing moves in March 2020

Last month’s top marketing moves saw Haig Club become the ‘official whisky’ of David Beckham‐backed football team Inter Miami CF, while mixer brands Double Dutch and Fentimans unveiled female-focused initiatives. Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a trek to the “world’s most remote pub”, while tonic water producer Fentimans marked International Women’s Day (8 March) with the launch of its new female-inspired campaign. In sporting news, Peaky Blinder Irish…

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Haig Club becomes ‘official whisky’ of Inter Miami

Single grain Scotch brand Haig Club has signed a sponsorship deal to become the ‘official whisky’ of David Beckham-backed football team Inter Miami CF. The former football star is also one of the founding partners of single grain Scotch brand Haig Club, which is made at Diageo’s Cameronbridge Distillery. The sponsorship agreement follows the launch of line extension Haig Club Clubman in Miami. “I’m so excited that Haig Club is launching in Miami,” Beckham said…

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Top 10 spirits marketing moves in November 2019

Last month’s top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns. Brands got into the festive spirit with a series of marketing campaigns including mixer producer Franklin & Sons, which handed out gold stars to UK drinkers and Smirnoff, which partnered with actress Laverne Cox on a short Christmassy film. Diageo continued its anti-drink-driving efforts with a…

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