Heineken Helps Launch AriZona SunRise Hard Seltzer

Heineken USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, together will bring AriZona SunRise Hard Seltzer to the U.S. market. This collaboration combines the name recognition of AriZona with the distribution strength of Heineken USA, the companies says. Launching in Q1 2021 nationwide, AriZona SunRise Hard Seltzer comes in four AriZona juice flavors, including Mucho Mango, Cherry Punch, Lemon and Grapefruit. This new product will be available in a variety pack (Mucho…

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Michelob Launches Michelob Ultra Organic Seltzer

Michelob is the latest company to bring innovation into the the hard seltzer category with the launch of Michelob Ultra Organic Seltzer. This new offering is USDA-certified organic, the company says, similar to Michelob Ultra Pure Gold. Michelob Ultra Organic Seltzer has zero carbs, 80 calories, zero sugar and is six times filtered. The brand launches with three initial flavors: Spicy Pineapple, Peach Pear and Cucumber Lime, followed by a second variety pack later in…

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Founders Brewing Introduces Más Agave Premium Hard Seltzer

The latest hard seltzer on the market is Más Agave Premium Hard Seltzer, from Founders Brewing. This is the first hard seltzer that Founders has released. It joins their year-round lineup. Más Agave Premium Hard Seltzer is made with organic blue agave nectar, natural cane sugar, real fruit juice and a dash of sea salt, the company says. The brand name references a 2019 Founders release, the imperial lime gose Más Agave. This new product is…

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Jose Cuervo Rolls Out Playamar Tequila Hard Seltzer

Another hard seltzer hits the shelves as Jose Cuervo announces the launch of its new Playamar Tequila Hard Seltzer brand. Playamar Tequila Hard Seltzer comes out with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling mimic of the Paloma. Playamar has a light tequila taste without the tequila bite, the company says. The new brand will roll out regionally, with plans to expand nationally in 2021. Each can of Playamar contains 90 calories, all-natural flavors and is 4.5% ABV. It…

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Jose Cuervo launches Tequila-based hard seltzers

Tequila brand Jose Cuervo has tapped into the burgeoning hard seltzer category with the launch of Playamar, which is available in two flavours. The new Jose Cuervo Playamar Tequila Hard Seltzer range comes in two flavours inspired by Tequila-based cocktails: lime and grapefruit. The lime flavour is described as a “bubbly take on the traditional Margarita” and has an aroma of lime zest with a “sweet citrus and agave finish”. Grapefruit is said to imitate…

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