White Claw Hard Seltzer to launch in Australia

Mark Anthony Brands International is taking its White Claw Hard Seltzer to Australia this October through a partnership with Australasian food and beverage marketing company Lion. The new agreement between Mark Anthony Brands International (MABI) and Lion Australia will see White Claw Hard Seltzer – an alcoholic sparkling water – enter the market in October this year. The deal comes just weeks after White Claw announced plans to launch in the UK from 1 June…

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White Claw Hard Seltzer heads to the UK

Following “explosive growth” in the US, White Claw Hard Seltzer will begin its international expansion next month when it launches in the UK. From 1 June 2020, White Claw Hard Seltzer – an alcoholic sparkling water – will be available in the UK from supermarket chains Tesco, Morrison’s and Sainsbury’s, with more retailers to follow. White Claw will be priced at RRP £2.50 (US$3) per 330ml can in the UK. It will be distributed by…

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Anheuser-Busch Launches Cocktail-inspired Hard Seltzer Line

Anheuser-Busch has introduced a new hard seltzer brand called Social Club Seltzer. With 150 calories per 12-oz. can, Social Club Seltzer launches with three cocktail-inspired flavors — Old Fashioned, Sidecar and Citrus Gimlet — all with the sessionability of hard selzter. The Anheuser-Busch innovation team says it identified a gap for cocktail lovers in the hard seltzer market. “With the growth of the hard seltzer industry comes consumers looking for new offerings that fit different occasions,…

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Smirnoff unveils Red, White and Berry Seltzer

Diageo has created a zero-sugar hard seltzer version of its Smirnoff Red, White and Berry vodka and marked the launch with a reimagined campaign to encourage the world to stay at home during the pandemic. Smirnoff first released its limited edition Smirnoff Red, White and Berry vodka in 2016 ahead of the US presidential election. From April 2020, the expression will return for a limited time in a zero-sugar canned hard seltzer format. Containing 90…

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White Claw Hard Seltzer to open $250m plant

Chicago-based Mark Anthony Brewing will invest more than US$250 million in opening a new facility for its White Claw Hard Seltzer brand in Arizona to meet “explosive demand”. The new “state-of-the-art” White Claw site will be located in Glendale, Arizona, in the US, with construction expected to be completed in “record time”. The 916,000-square-foot facility is projected to be up and running in under seven months with an expected opening date of June 2020. “The…

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