The biggest spirits stories of 2020

It’s been quite a year for the spirits industry, with a global pandemic and trade wars grabbing the headlines. The Spirits Business looks at the biggest breaking news from the past 12 months. Last year saw a number of big companies hit the headlines including Beam Suntory, which was hit with a US$19.6 million fine over a bribery investigation. The Covid-19 pandemic dominated the sector last year, with total alcohol sales predicted to decline by…

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The Low & No Masters 2021 results

The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for…

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ELLC moves into hard seltzers

East London Liquor Company (ELLC) is tapping into the fast-growing hard seltzer trend with the launch of two expressions. The new range of ELLC hard seltzers comprises two flavours: pomegranate and vodka, and lime and vodka. Alex Wolpert, founder of ELLC, said: “Our focus has always been on making sure that drinkers have a wide range of delicious booze to enjoy, whether that’s in their favourite cocktail bar, or their spirits cabinet at home. “But…

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Chase creates gin hard seltzer range

The hard seltzer category has taken the US by storm and now English spirits producer Chase Distillery has created its own range: Chase’s Gin Seltzer. Chase’s Gin Seltzer blends Chase Gin with sparkling water, sourced from the Chase family’s farm in Herefordshire, and no artificial ingredients. The ready-to-drink (RTD) range comprises several natural botanical flavours: Pink Grapefruit and Pomelo, Seville Orange, and London Dry and Lemon Gin. James Chase, director at Chase Distillery, said: “Consumers…

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Smirnoff Seltzer launches in UK

As the hard seltzer trend takes the US by storm, Diageo is hoping to replicate its success in the UK with the launch of Smirnoff Seltzer. Available from off-trade outlets in the UK from June, Smirnoff Seltzers are a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours. The range will initially launch with two flavours: Smirnoff Seltzer Raspberry and Rhubarb, and Smirnoff Seltzer Orange and Grapefruit. The seltzers will come in…

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