Flor de Caña aims high with pledge to plant 1m trees

Sustainably produced rum brand Flor de Caña is reiterating its commitment to the environment by pledging to plant more than one million trees by 2025. Flor de Caña, a carbon neutral and Fair Trade-certified premium rum, has already planted almost 750,000 trees since 2005 through its own annual reforestation initiative. To build on this further, the brand has now teamed up with environmental charity One Tree Planted to launch a global reforestation campaign that aims…

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Oxford Artisan Distillery bottles first rye whisky

Organic grain-to-glass producer The Oxford Artisan Distillery has revealed its inaugural English rye whisky. Oxford Rye Whisky Batch #1 has been bottled at 46.3% ABV and is limited to 502 bottles, which will be available from specialist retailers from tomorrow (23 April), including Master of Malt, Hedonism, The Whisky Exchange, The Whisky Shop Oxford and the distillery’s website. It has an RRP of £95 (US$132). The whisky was made using a grain ratio of 90%…

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Talisker unveils 43-year-old single malt whisky

Isle of Skye-based Talisker has revealed its oldest Scotch whisky to date – Talisker 43-Year-Old Xpedition: The Atlantic Challenge. Only 1,830 bottles have been made of the limited edition single malt, priced at £3,500 (US$4,877) per 700ml. The whisky will be available from select retailers globally from June, including malts.com, with an ABV of 49.7%. The 43-year-old Talisker Scotch whisky was drawn from just 10 casks. It was designed to celebrate the brand’s founding year,…

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Distributor Paragon Brands sells majority stake

Maison Villevert has acquired a majority stake in distribution company Paragon Brands and expects the UK distributor’s revenue to triple in the next five years. Maison Villevert’s export director, Guillaume Villerabel, forecasts “a comfortable target of £15 million (US$21m) revenue within the first three years” for Paragon Brands. Terms of the deal were not disclosed. Chris Jones, founder of Paragon Brands, said: “We are committed to the sales and distribution growth of our portfolio and…

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Alcohol-free Caleño taps into RTD trend

Colombia-inspired brand Caleño has launched a canned ready-to-drink expression made with its Light & Zesty non-alcoholic ‘spirit’. The new ready-to-drink (RTD) Caleño Light & Zesty can pairs the tropical, citrus and spiced flavours of the non-alcoholic ‘spirit’ with naturally light tonic water. The cans will be available from 23 April and were developed for consumers to enjoy on the go and at physically distanced get-togethers. Caleño founder Ellie Webb said: “We know that many consumers…

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