Jack Daniel’s campaign celebrates global connections

Brown-Forman has launched a new campaign for Jack Daniel’s to celebrate how people around the world are staying connected during the coronavirus pandemic. Titled ‘With Love, Jack’, the video has been posted across the Tennessee whiskey brand’s social media platforms. It was created from videos of genuine human interactions that were “filmed authentically, and safely” from home. The video has been set to a new version of Cyndi Lauper’s True Colors, which was also recorded…

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Unite calls for Diageo to halt production in Scotland

Trade union Unite is urging Diageo to stop production at its bottling and distilling sites across Scotland amid concerns over the safety and stress levels of workers during the pandemic. Unite said it had written a letter to Diageo’s senior management team demanding the move following concerns over the safety of staff and “rising levels of stress and anxiety”. “Diageo workers are demanding that the company halt production at its plants across Scotland due to…

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Campari Group: too early to predict covid-19 impact

Aperol maker Campari Group said it is too early to provide “reliable estimates” on how the coronavirus pandemic has affected the Italian firm’s current financial year, but expects the second quarter to be “more heavily impacted”. In an update on the Italian company’s business outlook and the impact of the coronavirus pandemic, Campari Group said the global spread of the disease has caused a “high level of uncertainty”. The Wild Turkey producer said the outlook…

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Constellation donates $2.5m to coronavirus relief efforts

Svedka vodka owner Constellation Brands has pledged more than US$2.5 million to covid-19 relief efforts, while Bushmills Irish whiskey has donated US$100,000 to help US bartenders. US drinks firm Constellation Brands and AB InBev’s Modelo Especial beer brand have partnered to pledge US$500,000 to the charity of the United States Bartenders’ Guild (USBG). Modelo has also funded an additional US$250,000 to support first responders in the US. Bushmills, which is owned by Mexican drinks group…

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Captain Morgan debuts Orange Vanilla Twist

Diageo-owned spiced rum brand Captain Morgan has released a limited edition orange and vanilla-flavoured variant in the US. Released ahead of the summer, Captain Morgan Orange Vanilla Twist is described as tasting like “nostalgic orange and vanilla swirl”. The expression is targeted at summertime gatherings and is bottled at 30% ABV. It is recommended served with Coke, ginger ale or blended with ice and orange juice to make a slushie. Captain Morgan Orange Vanilla Twist…

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