Top seven best-selling gin brands

The gin category was in rude health last year, boosted by flavour experimentation and emerging markets. We present the brands at the top of their game. Gin volumes soared by 12% in 2019, according to figures from Euromonitor, proving the category’s resilience as many fear consumers are fatigued by the juniper-based spirit. In the UK, gin sales were valued at around £2.6 billion (US$3.3bn) last year despite a slowdown in growth, according to the Wine…

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William Grant to host #StandFast Charity Auction

Glenfiddich owner William Grant & Sons will host an online auction featuring more than 300 lots to raise money for two charities, The Drinks Trust and The Ben in Scotland. The #StandFast Charity Auction will take place online via Whisky.Auction from 19-28 July, and will be hosted by William Grant & Sons’ brands, including Hendrick’s Gin, Glenfiddich, The Balvenie, Monkey Shoulder, Sailor Jerry, Tullamore Dew, Drambuie, Reyka Vodka and more. Items set to be auctioned…

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Top 10 spirits marketing moves in May 2020

Last month’s most notable marketing campaigns included Hendrick’s Gin’s Pour it Forward initiative to help bartenders, Reyka’s run for charity and Smirnoff’s celebrity-backed social media challenge. As consumers stay at home and bars across the world remain shut due to the global coronavirus pandemic, spirits brands had to rethink their marketing strategies and turn their focus to the online channel. A number of companies pledged its support to the on-trade amid the pandemic, including Hendrick’s…

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William Grant closes Glenfiddich and Balvenie to public

Glenfiddich owner William Grant & Sons has closed all of its visitor centres indefinitely due to the coronavirus outbreak. Scottish spirits firm William Grant & Sons, the owner of Glenfiddich Scotch whisky and Hendrick’s gin, said in a statement: “We have taken the precautionary measure to close our visitor centres globally until further notice. However, our distilleries remain operational. “We are not aware of any confirmed cases of coronavirus at any William Grant & Sons…

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Top 10 spirits launches in February 2020

The “world’s first” carbon-neutral gin, a Bourbon cask-finished Courvoisier spirit drink and Ireland’s “oldest” Irish whiskey range were among the top products unveiled last month. With Dry January over, spirits producers unveiled their latest innovations in February to attract new drinkers. Gin dominated our list with new line extensions from Gordon’s, which continued to build on its flavoured portfolio, while Hendrick’s and Martin Miller’s unveiled limited edition offerings in the UK. Cognac brand Courvoisier experimented…

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