Does the RTD sector need more regulations?

The ready-to-drink (RTD) market is breathing new life into the ’90s alcopop trend, but with the category’s mounting success comes calls for more regulations. *This feature was originally published in the April 2020 issue of The Spirits Business In practically every supermarket in the 1990s there was a large section of the alcohol aisle that shone neon bright. These bottles of sweet, quaffable, fantastically coloured liquid were emblematic of mainstream drinking culture – particularly in…

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Top spirits marketing moves in September 2019

Last month’s top marketing moves featured the ‘world’s first’ bass drum made from a Scotch cask, a Reyka vodka bar on a glacier and Bacardi’s latest video for the Sound of Rum campaign. Music was a prominent theme with Bacardi rum using the sounds of ingredients and tools from behind the bar for its latest Sound of Rum video, while Diageo’s Lagavulin single malt brand built the “world’s first” bass drum made from an entire…

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