Top 10 spirits marketing moves in June 2020

From a US$5 million investment to boost diversity in the American whiskey industry to a 10-day exploration of the Amazon rainforest, these were some of the most creative brand initiatives last month. While Bacardi recruited three flat mates to depict life in lockdown on film, Buffalo Trace adapted its annual 5km distillery run in light of the global pandemic. Meanwhile, Scotch whisky brand Glen Moray unveiled a new online series, called Whisky Surgeries, and Loch…

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Edinburgh Gin launches Bramble & Honey flavour

Ian Macleod Distillers-owned Edinburgh Gin has expanded its portfolio with the release of a bramble and honey-flavoured expression. The latest full-strength flavoured gin release from the Scottish brand follows the unveiling of a jasmine-infused expression and the release of its rhubarb and ginger-flavoured gin. Edinburgh Gin Bramble & Honey is said to be the brand’s “most decadent” flavour to date, combining the taste and aroma of dark fruits and honey with Edinburgh Gin’s signature flavour.…

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