Fratelli Branca names CEO for new import business

Milan-based Fratelli Branca has appointed Steve Brecher chief executive officer (CEO) of its new import company, Branca USA. As CEO of Branca USA, Brecher will be responsible for the continued growth and focus on the company’s brands, which in addition to amaro Fernet-Branca also includes vermouth Antica Formula. He will report to Fratelli Branca Distillerie’s global CEO, Patrick Piana. Brecher’s most recent role was president of Infinium Spirits – Fratelli Branca’s former importing and marketing…

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