Captain Morgan Launches Sliced Apple Spiced Rum

Captain Morgan has announced a new flavor innovation for this fall season. Sliced Apple Spiced Rum takes Captain Morgan’s signature Original Spiced Rum and fuses it with the “juicy and crisp taste” of freshly sliced apples, the company says, with a subtle hint of ginger. In support of this new product, the company has partnered with five artists in cities across the U.S. to design murals in the communities they call home—New York City, Los Angeles, Miami, Austin and Atlanta—that…

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Bacardi Rolls Out 100% Biodegradable Bottle

As more beverage alcohol companies move torwards eco-conscious, sustainable models, Bacardi has unveiled a new, 100% biodegradable bottle. This will replace 80 Million plastic bottles—3,000 tons of plastic—currently produced by Bacardi across its portfolio of brands every year, the company estimates. This move comes from a collaboration with Danimer Scientific, a developer and manufacturer of biodegradable products. Petroleum-based plastics used by Bacardi today will be replaced by Danimer Scientific’s Nodax PHA, a biopolymer which derives from the natural…

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Heineken Helps Launch AriZona SunRise Hard Seltzer

Heineken USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, together will bring AriZona SunRise Hard Seltzer to the U.S. market. This collaboration combines the name recognition of AriZona with the distribution strength of Heineken USA, the companies says. Launching in Q1 2021 nationwide, AriZona SunRise Hard Seltzer comes in four AriZona juice flavors, including Mucho Mango, Cherry Punch, Lemon and Grapefruit. This new product will be available in a variety pack (Mucho…

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Widow Jane Releases 10 Year-Old Bourbon, Decadence

After selling through its initial, limited run of product, Widow Jane Distillery has announced an expanded release of Decadence, the distillery’s 10-year bourbon. Widow Jane Decadence is a blended bourbon finished in American oak barrels that previously held upstate New York’s Crown Maple maple syrup. The maple syrup barrel finish delivers a creamy-smooth and slightly sweet mouthful of whiskey, the company reports, including a faint maple note. On the nose, Decadence displays sugared pecans, maple, birch beer…

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Dos Equis Cans Lime & Salt Beer

Dos Equis has long been consumed with lime and salt. The brand now puts this classic combination into a can for Dos Equis Lime & Salt. This new product, inspired by the on-premise drinking ritual, is Dos Equis Lager with a hint of natural fruit flavors and a touch of lime and salt. Lime & Salt will be available in 24-oz. cans in select markets starting this November, followed by 12-oz. 6-packs beginning in spring of 2021.…

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