Global Brands establishes premium spirits arm

VK producer Global Brands has created a new independent spirits division to tap into the growing trend for premium drinks. The dedicated premium spirits division, called Inspirit, will debut with a range of gins including Rock Rose Gin, Mistral Gin, Ginraw Gin, Didsbury Gin, and Teichenn√©’s gin portfolio, as well as Techienn√© liqueurs, Holy Grass Vodka and Bonanto Aperitivo. The unit will also explore rum, Tequila, whisky and the low- and no-alcohol category. The Inspirit…

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