Deep Eddy Vodka upgrades visitor centre

Heaven Hill Brands has invested almost US$1 million to expand the Deep Eddy Vodka visitor centre and tasting room in Texas. The 30,000-square-foot expansion of the Dripping Springs site is the “largest enhancement” to the visitor centre since it opened in 2014. The site welcomes more than 75,000 visitors annually. The “bolder, bigger, better experience” celebrates the brand’s Austin roots and Americana vibe. The new space includes a 38-foot bar, an innovation bar centred around…

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Innovatus Drinks seeks £1.2m investment

Horse Guards gin owner Innovatus Drinks is looking to raise £1.2 million (US$1.5m) to fund its “ambitious” expansion plans. Innovatus Drinks is working to raise the funds through private equity firm Growthdeck. The company will use the money to build its pipeline of brands for launch, grow its distribution networks and construct its e-commerce platforms. The drinks firm has access to a range of more than 100 spirit brands, independently valued at £3.6m (US$4.6m). Innovatus…

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WhistlePig secures $55m credit to boost production

Vermont-based producer WhistlePig has received a US$55 million line of credit from investment bank JPMorgan Chase to “accelerate” its rye whiskey production. The credit facility extends its existing US$40m line secured with JPMorgan Chase in April last year. WhistlePig initially gained a US$25m credit line from the US investment firm in May 2017. The funds will be used to “support all aspects” of WhistlePig’s business. The company is building new warehouse facilities, a move set…

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Thirstie partners with AB InBev-backed Drinkworks

Alcohol e-commerce start-up Thirstie has partnered with beverage innovation company Drinkworks to provide a streamlined purchasing system for its products. The collaboration will see Thirstie deliver a “seamless e-commerce experience” across Drinkworks’ portfolio, which includes an in-home alcohol dispenser. Drinkworks is a joint venture between beer giant Anheuser-Busch and American beverage producer Keurig Dr Pepper, created with the aim of inventing a dispensing system that could work with beer, wines, spirits, cocktails and mixers. Visitors…

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Alan Sugar invests in tonic water brand Buzbee’s

Lord Alan Sugar has set his sights on the fast-growing tonic water market by investing in start-up producer Buzbee’s Beverages. Lord Sugar made the move into the tonic water industry through his investment firm, Amsvest, which works to help businesses grow by offering finance and dedicated expertise in areas such as IT or human resources. Based outside Cannock in the West Midlands, UK, Buzbee’s Beverages uses 100% natural honey to create its flavoured tonic water…

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