The brands investing in the long-term health of their distilleries

Distilleries are the lifeblood of the spirits industry and investing in their future is crucial for brands’ growth and longevity. The Spirits Business speaks to insiders to find out where money is being well spent. *This feature was originally published in the January 2020 issue of The Spirits Business Last August, when Pernod Ricard announced the location of its latest malt whisky distillery, it raised eyebrows. It probably left one or two diehard Scotch drinkers…

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