Method and Madness unveils ‘world first’ wild cherry wood finish

Irish Distillers has added two limited edition single pot still Irish whiskeys to its Method and Madness range – including a wild cherry wood-finished “world first” for the category. Method and Madness Single Pot Still Irish Whiskey Finished in Wild Cherry Wood was matured in nine casks made from wild cherry wood, sourced from France, for between seven and four years following a maturation period in ex-Bourbon and Sherry casks. The whiskey is said to…

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Jameson unveils new Caskmates whiskeys in US

Irish whiskey Jameson has extended its Caskmates range in the US with the launch of two limited edition expressions created in collaboration with Revolution Brewing and Bale Breaker Brewing Company. The new Jameson Caskmates Bale Breaker Limited Edition and Jameson Caskmates Revolution Brewing Limited Edition Irish whiskeys form Jameson’s Caskmates Hyperlocal Editions. The 40% ABV expressions were created after Washington’s Bale Breaker Brewing and Chicago’s Revolution Brewing travelled to Ireland to finish Jameson Irish whiskey in…

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Jameson debuts GTR-exclusive Triple Triple

Pernod Ricard’s Irish Distillers unit has unveiled a new global travel retail-exclusive Irish whiskey, called Jameson Triple Triple. Produced at the Midleton Distillery in County Cork, Jameson Triple Triple is triple-distilled and blended from a combination of ex-Bourbon and Sherry casks, along with casks that have been seasoned with fortified wine from Malaga in Spain. The Malaga cask is said to add notes of citrus, orchard fruits and spice to the liquid. The resulting product…

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Redbreast highlights ‘endearing personality’ with new design

Pernod Ricard-owned Irish Distillers has updated the look of its Redbreast Irish whiskey range, more than a century after the brand was first introduced. Created to highlight the single pot still Irish whiskey’s “strong heritage and endearing brand personality”, the new design also hopes to appeal to new consumers. Brendan Buckley, international marketing director at Irish Distillers, said: “Redbreast has gone from strength to strength to become the largest selling and most decorated single pot…

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Top 10 marketing moves in May 2019

Last month’s top marketing moves included the global roll-out of the 2019 Malibu Games, Chase Distillery’s first advertising campaign and a podcast series that tells the history of Irish whiskey. In our latest marketing round-up, we take in VK’s new summer campaign featuring Love Island stars Alex and Olivia Bowe, while Rooster Rojo Tequila had a starring role in action film Avengement. Bacardi-owned Martini brought back its Ciclismo series and Douglas Laing launched a new…

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