RTDs only category to see volume growth in 2020

The ready-to-drink (RTD) category is the only beverage alcohol sector expected to see growth in 2020, with volumes forecast to increase 43%, according to IWSR Drinks Market Analysis. The RTD category is expected to benefit from a ‘strong performance’ in the US, which is the biggest RTD market in the world by volume. In the US alone, the RTD sector is expected to report volume growth of 21.8% compound annual growth rate (CAGR) from 2019-2024,…

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IWSR predicts positive outlook for premium spirits

Premium-and-above spirits will grow their global volume market share to 13% over the next few years as consumers seek quality over quantity, according to new data from IWSR Drinks Market Analysis. According to the IWSR Global Trends Report 2020, premium-and-above spirits will grow their volume share to 13% by 2024. In value terms, China is the world’s biggest market for premium-and-above wine and spirits. It also leads the way in volume terms, closely followed by…

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IWSR: ‘status spirits’ grow faster than total market

‘Status spirits’ – brands that retail for US$100 and above – are growing “significantly ahead” of the total global spirits market, according to new data from IWSR Drinks Market Analysis. The IWSR Status Spirits Strategic Study showed the value of the status spirits market (excluding baijiu) was worth US$8.3 billion and grew at a compound annual growth rate (CAGR) of 7% from 2014 to 2018. By comparison, the total global spirits market grew by 2%…

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