Spirits volumes to hit 2.8bn cases by 2023

Total global spirits volumes are expected to reach 2.8 billion nine-litre cases by 2023, according to the latest forecasts from Vinexpo and IWSR Drinks Market Analysis. Premium and super-premium spirits will be a “major factor” in the sector’s growth. While overall spirits volumes will continue to be led by local products, imported and global brands will steal market share from locally made spirits, growing 9% by 2023. Local whiskies from India, Burma, Angola, Kenya and…

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Tito’s overtakes Smirnoff as top-selling spirit in US

Texas-based Tito’s Handmade Vodka became the best-selling spirit in the US in 2019, knocking Smirnoff off the top spot for the first time in more than a decade. Preliminary figures from the IWSR US Beverage Alcohol Review (US BAR) database showed Diageo’s Smirnoff vodka was no longer the top-selling spirit in the US, with the top spot now occupied by Tito’s Handmade Vodka. Tito’s grew by more than 20% in volume in 2019. Vodka remains…

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Hard seltzer category to triple in US by 2023

The hard seltzer category will more than triple in size in the US by 2023 to reach 281 million nine-litre cases, according to a new report by IWSR Drinks Market Analysis. The Hard Seltzer Report from IWSR Drinks Market Analysis shows the volume of hard seltzers – alcoholic sparkling waters – in the US is currently around 82.5m nine-litre cases. Led by brands White Claw and Truly, the category is already larger by volume than…

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Japanese whisky and gin drive spirits sales in GTR

Total spirits volume in the global travel retail channel grew 2.5% last year, boosted by double-digit gains from Japanese whisky and gin, according to new IWSR figures. In 2018, spirits volume in the channel reached 24.5 million nine-litre cases, with a value of US$9.2 billion. The IWSR said the categories that posted the largest volume increases were Japanese whisky, which increased by almost 20%, followed by gin (15%), Scotch (4.9%) and American whiskey (4.3%). Over…

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Top 100 fastest-growing spirits rise 11% in 2018

The world’s top 100 fastest-growing spirits brands collectively grew 11% last year, according to IWSR Drinks Market Analysis. The figures were released as part of the IWSR Drinks Market Analysis Global Database, which also noted that the total spirits category grew 0.8% in 2018. The 100 leading spirits brands represent 690.5 million nine-litre cases of the world’s total 3.17 billion cases of spirits. The majority of brands that top the fastest-growing spirits list are local…

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