Jameson sales reach eight million cases

The world’s biggest-selling Irish whiskey brand, Jameson, broke through the eight-million-case sales mark for the first time in 2019. The Irish Distillers-owned brand shifted 4.6m nine-litre cases in the first six months of 2019 – with value growth up 9% compared to the same period the previous year. December 2019 saw the brand’s biggest sales month in history, with 940,000 sold. Conor McQuaid, chairman and CEO of Irish Distillers, said: “In 1996, we sold one…

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Jameson creates NFC bottle for St Patrick’s Day

Irish Distillers has unveiled the eighth limited edition bottle design for Jameson in celebration of St Patrick’s Day, which gives fans the chance to create their own virtual label online. Dublin-based designer and illustrator Stephen ‘Hephee’ Heffernan was employed to create the latest limited edition design. His creation aims to communicate the “real magic” that happens when friends get together. Furthermore, near field communication (NFC) technology means fans can enjoy a more interactive experience this…

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Irish whiskey brands to watch in 2020

Irish whiskey is in the midst of a renaissance and could be driven further by premiumisation in the coming year. We take a look at the brands likely to shine in 2020. If there is one word to sum up the Irish whiskey category, ‘resilient’ would be a pretty good one to use. From dizzying heights in the early 1900s to being almost wiped out in the same century, and now in the midst of…

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The week in pictures

Coca-Cola – which moved into alcohol last year with the launch of a low-abv shōchū-based beverage and launched a range of premium mixers for dark spirits this year – hosted a one-off party at London’s Boiler House this week, hosted by BBC radio DJ Clara Amfo. The event aimed to “spread positive energy” and saw a projection of the partygoers’ energy beamed onto London landmarks including the London Eye and County Hall. As the movers…

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Jameson Caskmates to roll out ‘simplified’ redesign

Irish Distillers has unveiled a packaging redesign for its Jameson Caskmates range in response to consumer demand for a “simplified product proposition”. Pernod Ricard-owned Irish Distillers has redesigned the packaging for Jameson Caskmates Stout Edition and Jameson Caskmates IPA Edition after undertaking consumer research in key markets including the US, the UK, South Africa and Ireland. The original Jameson Caskmates launched in 2013 as the result of a collaboration between Irish Distillers’ Midleton Distillery and Cork-based microbrewery…

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