Top 10 spirits launches in March 2020

A new Johnnie Walker bottling to celebrate women, Martini’s non-alcoholic aperitivos and a Dewar’s whisky finished in mezcal casks were among the top products unveiled last month. In March, a number of line extensions were revealed, including a new Bombay Sapphire gin, Martini aperitivos made without alcohol and a 27-year-old Redbreast Irish whiskey. It was a busy month for spirits as producers tapped into new flavour trends, the low-alcohol category and experimented with unusual casks.…

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Diageo debuts new Jane Walker bottling

Drinks giant Diageo has kick-started its Craftswomen programme with two limited edition Johnnie Walker and Bulleit whiskies, including a new Jane Walker bottling. Diageo’s Craftswomen programme aims to celebrate the “talented, bold and pioneering women” behind its spirits production. The initiative highlights the talents of Johnnie Walker master blender Emma Walker; Bulleit blender Eboni Major; Crown Royal master whisky blender Joanna Scandella; Ron Zacapa master blender Lorena Vasquez; Buchanan’s master blender Maureen Robinson; Cascade Hollow…

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Jane Walker shows support for Women’s March

Diageo will take the Jane Walker iteration of its Johnnie Walker striding man logo to Washington DC this weekend in solidarity with the Women’s March 2019. The inaugural Women’s March took place on 21 January 2017, when five million women, men and gender non-conforming people across the globe marched for a “world that is equitable, tolerant, just and safe for all”. Tomorrow (19 January), Jane Walker’s ‘striding woman’ will ‘walk’ in Washington DC with the…

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