Beam CEO: ‘Big ambitions’ for House of Suntory

Albert Baladi is in the driving seat as Beam Suntory’s new president and CEO. He tells The Spirits Business about his ambitions to position Bourbon as the world’s foremost whisk(e)y and make his company the ‘most admired’ in the industry. *This feature was originally published in the August 2019 issue of The Spirits Business In 1795, three years after Kentucky became a US state, farmer and grain mill operator Jacob Beam filled his first barrel…

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Jim Beam offers one-night stay on Airbnb for $23

Jim Beam is giving Bourbon fans the opportunity to stay at its Kentucky distillery this autumn, which will include amenities such as a fully-stocked bar, fireplace and a barbecue. From 21 October, consumers aged 21 years and above will be able to book a one-night stay at the Jim Beam American Stillhouse in Clermont through accommodation-sharing site Airbnb. “There’s no better time to experience Bourbon country than during the cool, crisp months of fall, so…

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Beam Suntory making ‘big, bold bet on Bourbon’

The American whiskey category “still has much more room to grow”, according to the new CEO of Beam Suntory, who is aiming to make Bourbon “the world’s whisk(e)y”. Speaking to The Spirits Business, Albert Baladi, who became CEO of Beam Suntory in April this year, said despite the American whiskey boom, Bourbon has not yet reached its sales peak of the 1970s. “We have been laying down liquid with a view of making Bourbon the…

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Beam Suntory may be fined over warehouse fire

Beam Suntory could be fined following a fire at one of its Jim Beam warehouses earlier this month after thousands of fish in the Kentucky River died. A fire broke out at a Jim Beam warehouse in Kentucky on 2 July, thought to be caused by a lightning strike, damaging 45,000 barrels of whiskey. No human injuries were reported from the incident. However, the fire led to a 23-mile-long plume of alcohol spilling into the…

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