45,000 barrels destroyed in Jim Beam warehouse fire

A fire broke out at a Jim Beam warehouse in Kentucky on Tuesday (2 July), damaging 45,000 barrels of whiskey. The incident, which occurred overnight, took place at Jim Beam’s facility in Versailles, Kentucky. No injuries were reported in the incident. The fire, the cause of which is not yet known, destroyed all 45,000 barrels in the warehouse that contained “relatively young whiskey from the Jim Beam mash bill”, a Beam Suntory spokesperson confirmed. “Given…

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Beam Suntory names first president of brands

Carlsberg executive vice president and chief commercial officer Jessica Spence is set to jump ship to Beam Suntory to become the firm’s first president of brands. Spence will take up the post with Beam Suntory in October this year, reporting to Albert Baladi, president and CEO of Beam Suntory. As president of brands, Spence will be charged with P&L (profit and loss) responsibility for Beam Suntory’s biggest global brands and will work closely with the…

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World Whisk(e)y Brand Champion 2019: Jim Beam

Scotland may boast some of the oldest and India some of the biggest-­selling whiskies, but there is much more to the world of whisky than these two industry big-­hitters. With Irish whiskey brands posting continued growth, demand for Japanese whisky ever growing and production straining to keep up with the consumer appetite for American whiskey, the world whisk(e)y category is in a healthy place. Taking the category’s Brand Champion title for 2019 is Beam Suntory’s…

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The week in pictures

As part of an artificial intelligence festival at London’s Barbican Centre, the Makr Shakr robot bartender is mixing up drinks for tech-savvy Londoners. The robotic bartender made its London debut this week as part of the More Than Human exhibition at the Barbican Centre. Makr Shakr will be installed until 26 August, and drinkers will be able to order from a selection of signature cocktails or will be able to use the robots to create…

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Beam Suntory relaunches website with nutritional info

Maker’s Mark owner Beam Suntory has relaunched its corporate website with an “enhanced” user experience and nutritional information on its brands. The corporate website, beamsuntory.com, now offers nutritional information on brands such as Jim Beam Bourbon, Maker’s Mark Bourbon, Yamazaki Japanese whisky and Courvoisier Cognac. The information is linked to drinksmart.com, the firm’s global platform for responsible drinking. Visitors to the website can select their market and brand to see details such as calories, sugar,…

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