The week in pictures

To celebrate the 85th anniversary of the Prohibition’s repeal in the US, Bad Moms star Mila Kunis made a surprise appearance at a number of Chicago bars to toast the bartenders and Bourbon-lovers who continue to make an impact on the spirits industry. Kunis, who is the global brand partner for American whiskey brand Jim Beam, joined seventh generation master distiller Fred Noe and raised a glass of Bourbon before mingling and taking photos with Jim Beam…

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SB Meets… Fred Noe, Jim Beam

Jim Beam’s great-grandson and master distiller at Jim Beam Bourbon discusses the importance of family and community to Kentucky’s thriving Bourbon industry. What separates Jim Beam from other distilleries? Our family has been doing this since 1795. The thing that separates us from other whiskeys and distilleries is there’s been the family name making the product since the beginning. Of the company, it means we have got legacy, history, tradition and owning quality right down…

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Bourbon Legends Boxcar Tour Rolls Across U.S.

A multi-city bourbon pop-up experience celebrating America’s native spirit has been making its way across the U.S. The Bourbon Legends Boxcar Tour, powered by Jim Beam, Maker’s Mark, Knob Creek and Basil Hayden’s, has already hit three cities this fall to offer bourbon fans the opportunity to explore the unique stories, distilleries, people and tastes that have shaped the modern era of the whiskey. The 2018 Bourbon Legends Boxcar Tour kicked off in September—Bourbon Heritage Month—making…

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