Cuervo maker reports 19.4% full-year sales boost

Jose Cuervo Tequila owner Becle saw net sales grow by double digits in 2020, and revealed plans to increase its stake in the company behind Conor McGregor’s Proper No. Twelve whiskey to 51%. On 23 February 2021, Mexico-based Becle announced it had exercised its call option to take a 51% stake in Eire Born Spirits (EBS), owner of McGregor’s Proper No. Twelve Irish whiskey. Becle has owned a 49% stake in EBS since May 2020,…

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What’s on this weekend

Dead Rabbit reopens Indoor dining has returned in New York, with venues now able to operate at 25% capacity. As such, renowned cocktail bar the Dead Rabbit has reopened its doors once more. The Dead Rabbit is now open from Tuesday to Sunday for drinkers to sample serves from the bar’s latest menu. According to physical distancing rules, guests must have a seat at a table and the bar will not allow standing service. Drinkers…

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Top 50 innovative spirits launches of 2020: 30-21

A gin finished in Tequila barrels, an agave-based vodka and a cherry-flavoured spiced rum all feature in the third chapter of our top 50 most innovative spirits launches of last year. The third part of our top 50 innovative spirits launches of 2020 was dominated by a series of firsts, including the first Irish whiskey finished in ginger beer casks and the first baijiu to be made in the UK. Producers continued to experiment with…

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Top 10 spirits marketing moves in December 2020

Some of the biggest marketing initiatives from the end of 2020 included a Captain Morgan challenge on Instagram, Buffalo Trace’s Whiskey Wednesday programme and Jose Cuervo’s Piñata Bar. December 2020 saw a number of brands up their game when it comes to marketing including Diageo, which unveiled new campaigns for Captain Morgan rum and Roe & Co Irish whiskey. Producers also highlighted their commitment to sustainability with Johnnie Walker pledging to plant one million trees…

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Top 10 spirits launches in August 2020

From Jose Cuervo’s Tequila-based hard seltzer range to Diageo’s much-anticipated Special Releases series, there were plenty of innovative new products from spirits brands during August. In August, producers tapped into the hottest trends and unveiled their latest annual releases, including drinks groups Diageo and Distell. The burgeoning hard seltzer category welcomed a new entrant last month with Jose Cuervo unveiling its Playamar range, while Australian producer Four Pillars created an olive leaf-infused gin “perfect for…

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