Top 10 spirits launches in August 2020

From Jose Cuervo’s Tequila-based hard seltzer range to Diageo’s much-anticipated Special Releases series, there were plenty of innovative new products from spirits brands during August. In August, producers tapped into the hottest trends and unveiled their latest annual releases, including drinks groups Diageo and Distell. The burgeoning hard seltzer category welcomed a new entrant last month with Jose Cuervo unveiling its Playamar range, while Australian producer Four Pillars created an olive leaf-infused gin “perfect for…

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Jose Cuervo Rolls Out Playamar Tequila Hard Seltzer

Another hard seltzer hits the shelves as Jose Cuervo announces the launch of its new Playamar Tequila Hard Seltzer brand. Playamar Tequila Hard Seltzer comes out with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling mimic of the Paloma. Playamar has a light tequila taste without the tequila bite, the company says. The new brand will roll out regionally, with plans to expand nationally in 2021. Each can of Playamar contains 90 calories, all-natural flavors and is 4.5% ABV. It…

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Jose Cuervo launches Tequila-based hard seltzers

Tequila brand Jose Cuervo has tapped into the burgeoning hard seltzer category with the launch of Playamar, which is available in two flavours. The new Jose Cuervo Playamar Tequila Hard Seltzer range comes in two flavours inspired by Tequila-based cocktails: lime and grapefruit. The lime flavour is described as a “bubbly take on the traditional Margarita” and has an aroma of lime zest with a “sweet citrus and agave finish”. Grapefruit is said to imitate…

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House Jams

1 ½ oz. Jose Cuervo Tradicional Plata tequila ½ oz. Lemon juice ½ oz. Jam syrup Ginger beer   Add all of the ingredients, except the ginger beer, to a shaker and fill with ice. Shake and strain into a Collins glass filled with fresh ice. Top with ginger beer and garnish with a lemon peel.  The mixologists at Jose Cuervo  created this recipe. Go to Source Author: Melissa Dowling {authorlink}

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Jose Cuervo Announces First Añejo Tequila

Jose Cuervo has unveiled a new premium-level tequila, and its first añejo: Tradicional Añejo. Tradicional Añejo is made with the original Cuervo family recipe from 1795. It matured for more than 12 months in new American oak barrels, and then finished for up to four months in Irish single malt whiskey barrels. Tradicional Añejo contains 100% Blue Weber agave. Tasting notes include cooked agave, toasted nuts and vanilla, the company reports, as well as secondary…

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