Jura: a brand history

While neighbour Islay may have almost a dozen distilleries, Jura only has the one and locals are dependent on its success for their employment. Luckily, the eponymous brand is forging a clear path. *This feature was originally published in the September 2019 issue of The Spirits Business If you mistake Jura whisky’s website for that of the island’s tourist board, Kirsteen Beeston, Whyte & Mackay’s head of international malts, is unfazed. Being responsible for Jura…

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