Ex-Diageo exec joins Patrón and Grey Goose as CMO

Bacardi has hired former Diageo boss Kathy Parker as chief marketing officer (CMO) for Patrón Tequila and Grey Goose vodka. Parker will step into the role following the departure of Lee Applbaum, who left the CMO position in August 2019 and joined global cannabis firm Surterra Wellness. In her new role at Bacardi, Parker will drive global strategy including brand equity, architecture, positioning and integrated marketing across creative, media and experiential. She will also lead new…

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