What’s on this weekend

From quizzes to cocktail masterclasses, the drinks industry isn’t letting self-isolation stand in the way of its ability to have a good time. Here, we round up this weekend’s online events that are not to be missed. As bartenders and patrons are forced indoors as a result of the ongoing coronavirus pandemic, socialising has moved online. But, for those tired of video calls the drinks industry is here to brighten your week. From virtual whisky…

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The week in pictures

American whiskey brand Bulleit Bourbon headed to this year’s Film Independent Spirit Awards in Santa Monica this week. The awards, now in its 35th year, recognised the best from across 2019’s independent film releases, and this year’s winners included Korean film Parasite, Uncut Gems star Adam Sandler and The Lighthouse actor Willem Dafoe. During the awards ceremony, Bulleit Bourbon hosted its 3D Printed Frontier Experience, which served up 3D-printed cocktails and showcased Bulleit Neon in…

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Proximo Spirits names Nemiroff Ukrainian importer

Vodka maker Nemiroff has been appointed Ukrainian importer for the Proximo Spirits portfolio, which includes Jose Cuervo Tequila and Bushmills Irish whiskey. The deal, which came into effect on 1 January 2020, sees Nemiroff distribute Proximo brands including Kraken rum and Sexton Irish whiskey in Ukraine. Yuriy Sorochinskiy, Nemiroff CEO, said: “Being one of the leading world vodka brands, we are delighted to use the experience and expertise of our team in a new direction…

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Top 10 spirits marketing moves in October

Last month’s top marketing moves included a video highlighting 155 years of Smirnoff vodka, a Wild Turkey digital interview series hosted by Matthew McConaughey and John Dewar & Sons’ Amazon whisky tasting. In October, Balcones lent its support to singer-songwriter Jarod Dickenson on his UK tour, and blended Scotch brand The Famous Grouse put its Smoky Black expression in the spotlight in a new ad. Wild Turkey Bourbon “explored conviction” in a new digital interview…

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The week in pictures

Scotch whisky brand BenRiach has teamed up with Scottish artist Ellis O’Connor to create a series of paintings inspired by the landscape, architecture and surroundings of the Speyside distillery. O’Connor has been commissioned to create a trio of landscapes influenced by the three casks used to make the BenRiach 10 Year Old. The collection will be crafted at her studio on the outer Hebridean island of North Uist before being exhibited in London. O’Connor said:…

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