Top 10 spirits marketing moves in October

Last month’s top marketing moves included a video highlighting 155 years of Smirnoff vodka, a Wild Turkey digital interview series hosted by Matthew McConaughey and John Dewar & Sons’ Amazon whisky tasting. In October, Balcones lent its support to singer-songwriter Jarod Dickenson on his UK tour, and blended Scotch brand The Famous Grouse put its Smoky Black expression in the spotlight in a new ad. Wild Turkey Bourbon “explored conviction” in a new digital interview…

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The week in pictures

Scotch whisky brand BenRiach has teamed up with Scottish artist Ellis O’Connor to create a series of paintings inspired by the landscape, architecture and surroundings of the Speyside distillery. O’Connor has been commissioned to create a trio of landscapes influenced by the three casks used to make the BenRiach 10 Year Old. The collection will be crafted at her studio on the outer Hebridean island of North Uist before being exhibited in London. O’Connor said:…

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Kraken supports Surfers Against Sewage with ceramic bottle

Black spiced rum brand Kraken has partnered with ocean clean-up charity Surfers Against Sewage to launch a limited edition bottle and series of beach cleaning activations. Kraken has created a new ceramic Reef Wreckage bottle for 2019 and will donate £1 (US$1.30) from the sale of each bottle to Surfers Against Sewage. The fifth edition in Kraken’s series of limited edition ceramic bottles, this is the second time the rum brand has supported Surfers Against…

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The week in pictures

Bacardi headed to Colorado this week for this year’s Seven Peaks Music Festival, where the brand helped festivalgoers relax and “enjoy a taste of the Caribbean”. Bacardi opened its Bacardi Bay activation, which brought comfortable seating, charging stations, “heartland-inspired Instagramable moments” and cocktails to the country music festival. At the Bacardi Bay, drinkers could enjoy the Peaks Punch, made with Bacardi Lime, watermelon liqueur and lime juice; and the Lemon Squeeze, which combined Bacardi Superior…

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The week in pictures

During this year’s London Pride, Diageo-owned Smirnoff partnered with the Village Angels nightlife street safety agency. With funding from Smirnoff, Village Angels and the Soho Angels are able to provide volunteer teams to offer help and support to Soho and its LGBTQ+ community. The teams will also be out and about at other Pride events in the UK, including  Brighton Pride (3 August), Leeds Pride (4 August) and Manchester Pride (24 August). Smirnoff and the…

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