Poliakov launches limited edition Kryo bottle

French vodka brand Poliakov has released a limited edition bottle design that aims to reflect the freezing cold and comes with a QR code. The Kryo Edition is said to echo the brand’s new communication campaign Born in the Ice Dimension. The name translates as ‘cold’ in Greek. The fully sleeved label features Poliakov’s iconic eagle “magnified by a transparency effect”. The bottle also includes a QR code, which directs consumers to an immersive video…

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