Spiced rum: potential to ‘push boundaries’

Traditionally, spiced rum has been seen as a sweet and sugary variant of the popular spirit. But thanks to a new generation of producers, the category is hotting up. *This feature was originally published in the June 2020 issue of The Spirits Business The spiced rum category is undergoing a revival as producers turn away from its sickly‐sweet reputation in favour of quality‐led products made with authentic ingredients that challenge the status quo. Flavoured and…

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La Hechicera launches Mojito gift set

Colombian rum brand La Hechicera has launched a new pack containing the equipment needed to create Mojito cocktails at home. The brand’s 2020 seasonal gift pack includes a 700ml bottle of La Hechicera, a branded wooden muddler, a branded highball glass with a blue ombre design and a Mojito recipe booklet. Miguel Riascos, La Hechicera managing director and co-founder, said: “This year, our seasonal pack focuses on the glamorous Caribbean cocktail, the Mojito, which remains…

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La Hechicera: a brand history

Proud Colombian rum La Hechicera is seeking to bring the story of its enchanting homeland to the world. And with a host of activity planned for the coming years, the brand’s best chapters are still to come. *This feature was originally published in the November 2019 issue of The Spirits Business Colombia, with its fascinating landscape, culture and history, is cloaked in mysticism. Indeed, this is one of the countries where the magical realism literary…

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La Hechicera debuts Muscat cask-finished rum

Colombian rum brand La Hechicera has launched the first expression in its new annual Serie Experimental range, which has been finished in Muscat wine casks. The new 43% ABV rum, called Serie Experimental No.1 The Muscat Experiment, is limited to 7,200 bottles globally. The expression is the “first of many” in a new limited edition annual range, called Serie Experiment. The expression is a blend of rums that have been aged for between 12 and…

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