India agrees to protect Irish whiskey

Irish whiskey has been granted legal protection in India, the largest whisky market in the world. According to trade body the Irish Whiskey Association (IWA), the registration of Irish whiskey as a certification mark will mean that the category “can fully compete against other whiskies by reinforcing the authenticity of the product for the Indian consumer”. India is the largest whisky market in the world by volume, with 2.3 billion bottles sold in 2018, the…

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