The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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White Claw Hard Seltzer to launch in Australia

Mark Anthony Brands International is taking its White Claw Hard Seltzer to Australia this October through a partnership with Australasian food and beverage marketing company Lion. The new agreement between Mark Anthony Brands International (MABI) and Lion Australia will see White Claw Hard Seltzer – an alcoholic sparkling water – enter the market in October this year. The deal comes just weeks after White Claw announced plans to launch in the UK from 1 June…

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Four Pillars Gin sells 50% stake to Lion

Australasian food and beverage marketing company Lion has acquired a 50% stake in Australian brand Four Pillars Gin for an undisclosed sum. Stuart Gregor, Cameron Mackenzie and Matt Jones, who founded Four Pillars in 2013, hope the investment from Lion will help the brand realise its global ambitions. Gregor said: “The partnership with Lion really is a ripper for us. It would not be untrue to say that more than a few organisations have shown…

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