Baileys debuts Red Velvet liqueur in US

Diageo has launched a limited edition Baileys Irish cream liqueur infused with the flavour of red velvet cake in the US. Launched in celebration of National Liqueur Day (16 October), Baileys Red Velvet has been created in partnership with the founders of US bakery Georgetown Cupcake, sisters Katherine Berman and Sophie LaMontagne. The new liqueur features the signature flavour of the store’s best-selling cupcake, red velvet. The 17% ABV expression is recommended served over ice. Described as…

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Campari buys majority stake in Montelobos mezcal

Italy’s Campari Group has acquired a controlling stake in Montelobos mezcal and Ancho Reyes liqueur for US$35.7 million. The Wild Turkey owner has purchased a 51% share in Licorera Ancho Reyes and Casa Montelobos, producers of Mexican spirits brands Montelobos mezcal and Ancho Reyes. The deal, which is expected to close by the end of 2019, includes the brands, intellectual property and each company’s related inventories. Ancho Reyes is a liqueur crafted from ancho and…

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Calabrese creates aromatic liqueur with De Kuyper

Dutch drinks firm De Kuyper has teamed up with bartenders Salvatore Calabrese and Joerg Meyer to launch two new “modern” liqueurs designed to “innovate and premiumise the category”. The two liqueurs, called Acqua Bianca and Dutch Cacao, were unveiled at the Bar Convent Berlin show this week (7-9 October). Described as “one of the most aromatic liqueurs available on the market”, Acqua Bianca was developed by Calabrese of The Donovan Bar at luxury London hotel…

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Jägermeister unveils Cold Brew Coffee liqueur

Herbal liqueur brand Jägermeister has extended its range with the launch of a new expression infused with cold brew coffee. The new global line extension, Jägermeister Cold Brew Coffee, will launch in the UK on- and off-trade this month and in the US in the coming months. “We’ve been developing Jägermeister Cold Brew Coffee behind the scenes for a number of years, working alongside expert baristas, roasters and barmen through many iterations to create a perfectly balanced…

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The Asian Spirits Masters 2019 results

Asia is a hotbed of inspirational spirits producers putting their distinct touches to gin, whisky, rum and vodka, as well as liqueurs full of local flavours. Our Asian Spirits Masters sought to praise the best on offer. Speak to any spirits producer about which market is generating the greatest amount of excitement, and chances are they will tell you it’s Asia. The vast market has huge potential for making profits thanks to emerging middle classes…

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