The Liqueur Masters 2020 results

Liqueurs have seen a massive upswing in engagement thanks to the vast selection of expressive products now available. This all makes for an exciting taste test. Achieving balance is a taxing, but imperative, part of producing spirits. The tipping point between being well balanced and overly sweet becomes all the harder to perfect when your product is required by law to contain at least 100g of sugar per litre of alcohol. Recent years have seen…

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Campari UK to distribute Ancho Reyes and Montelobos

The UK arm of Campari Group has taken on the distribution of Ancho Reyes liqueur and Montelobos mezcal. The distribution agreement means Campari UK will distribute all SKUs of both brands currently available in the UK market: Ancho Reyes Original, Ancho Reyes Verde, Montelobos Espadin, Ensamble, Tobala and Pechuga. Ancho Reyes is a Mexican chilli liqueur that is made from a family recipe that dates back to the 1920s. The liqueur is made with handpicked…

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SB meets… Mark de Witte, De Kuyper

As Dutch drinks firm De Kuyper celebrates its 325th anniversary this year, CEO Mark de Witte tells SB about the company’s plans to tap into the low- and no-alcohol space and modernise the liqueur category. This year De Kuyper celebrates its 325th birthday. What activities do you have planned to mark the occasion? We had a lot of festivities planned with our business partners, employees, customers and the De Kuyper family, but due to the…

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Rémy Cointreau Q1 sales fall 33.2%

French drinks group Rémy Cointreau saw its organic sales drop 33.2% in the first quarter of its financial year as a result of on-trade closures and travel restrictions due to the coronavirus pandemic. In the three months to the end of June 2020, Rémy Cointreau posted total sales of €150.1 million (US$173m), down from €223.2m (US$257m) in the same period last year. The Rémy Martin owner had predicted that its sales could be down 50-55%…

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Pama Pomegranate Liqueur unveils new design

Heaven Hill Brands has given Pama Pomegranate Liqueur a packaging makeover and launched a new campaign and website. The new packaging has been designed to reflect the brand’s position as the “first true pomegranate liqueur”. Meanwhile, the campaign – Just Add Pama – and new website at pamaliqueur.com aim to highlight the product’s mixability in low-ABV spritzers, simple, classic cocktails, or as a cold shot. Molly Vincent, Pama brand manager, said: “This new package, which…

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