Loch Lomond Whiskies unveils brand redesign

Scotch whisky producer Loch Lomond has revealed a complete brand overhaul including new packaging for both its domestic and global travel retail ranges. Loch Lomond Whiskies chose to invest in the brand refresh following five years of “strong business growth”, which has resulted in the brand ranking as one of the top five fastest-growing single malt brands in the world. The packaging has been updated to be more contemporary and now features simpler flavour descriptors…

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Loch Lomond bottles five single cask whiskies

Highland distiller Loch Lomond has created a range of five single cask Scotch whiskies to celebrate the European Tour’s UK Swing 2020 golf tournament. The official spirit of The Open golf championship agreed a partnership with the European Tour earlier this year, and as such the new range has been dubbed ‘the spirit of the tour’. Each whisky in the Loch Lomond Exclusive Casks range celebrates one of the five venues that will host the…

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Top 10 spirits marketing moves in June 2020

From a US$5 million investment to boost diversity in the American whiskey industry to a 10-day exploration of the Amazon rainforest, these were some of the most creative brand initiatives last month. While Bacardi recruited three flat mates to depict life in lockdown on film, Buffalo Trace adapted its annual 5km distillery run in light of the global pandemic. Meanwhile, Scotch whisky brand Glen Moray unveiled a new online series, called Whisky Surgeries, and Loch…

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Rich Beem becomes Loch Lomond ambassador

The Official Spirit of the Open, Loch Lomond Whiskies, has recruited professional golfer Rich Beem as its latest brand ambassador. Former PGA champion Beem joins fellow golfers Colin Montgomerie, Darren Clarke, Cristie Kerr and Iona Stephen as golf ambassadors for Loch Lomond Whiskies. Texan Beem is perhaps best known for beating Tiger Woods by one shot to wine the 2002 PGA Championship. He joined Sky Sports as a commentator and golf analyst in 2015. Beem…

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