Top 10 spirits marketing moves in August 2020

From Patrón’s Margarita-making smart coaster to new celebrity brand ambassadors for low‐ABV ‘spirit’ Atopia and mixer producer Franklin & Sons, we round up some of the best initiatives from August. Technology drove a number of marketing pushes within the spirits industry last month, including Patrón’s smart coaster that teaches drinkers how to make a Margarita and a new online quiz from Licor 43 liqueur. Meanwhile, High West whiskey and Vermont-based distillery Caledonia Spirits’ latest efforts…

Continue Reading →

Top 10 spirits marketing moves in May 2020

Last month’s most notable marketing campaigns included Hendrick’s Gin’s Pour it Forward initiative to help bartenders, Reyka’s run for charity and Smirnoff’s celebrity-backed social media challenge. As consumers stay at home and bars across the world remain shut due to the global coronavirus pandemic, spirits brands had to rethink their marketing strategies and turn their focus to the online channel. A number of companies pledged its support to the on-trade amid the pandemic, including Hendrick’s…

Continue Reading →