Tequila: Brands must innovate to reach new markets

Tequila has become one of the hottest topics in the spirits industry, but with an abundance of markets left untapped, are brands doing enough to diversify their appeal? Claire Dodd investigates. *This feature was originally published in the October 2018 issue of The Spirits Business Ah Tequila, it makes us happy. Well, compared with other spirits, it actually makes a relatively small number of us happy. For all the headlines, all the celebrity endorsements, all…

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