Gin Guild sends warning to low-ABV ‘freeloaders’

Trade body The Gin Guild has slammed low- and no-alcohol producers who label their products as ‘gin’ for ‘freeloading’ on the category’s success despite not meeting legal requirements. The Gin Guild said numerous brands have launched recently to ‘piggyback’ on the popularity of gin. Nicholas Cook, director general of The Gin Guild, said: “Gin is a protected category under EU and UK law and, amongst other requirements, must be not less than 37.5% ABV. “The…

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The Low & No Masters 2021 results

The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for…

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Low- and no-alcohol producers must not ‘cut corners’

The expansion of the low- and no-alcohol category has drawn great attention from consumers and trade alike. But who’s jumping on the bandwagon and who’s the genuine article? *This feature was originally published in the February 2020 issue of The Spirits Business The UK is at the centre of an explosion of low‐ and no‐alcohol spirits brands. First‐footer Seedlip has progressed from innovator to incubator brand at Distill Ventures and on to majority ownership by…

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Spencer Matthews gains $2m backing for low-ABV brand

Low- and no-alcohol producer The Clean Liquor Company, founded by former Made in Chelsea star Spencer Matthews, has secured US$2 million in funding to expand globally. The firm raised the US$2 million-plus seed round funding through international investment firm Lightspeed Venture Partners. The Clean Liquor Company was chosen by Lightspeed from 50 other competitors to “become the global leader in the low- and no-alcohol category”. Nicole Quinn, partner at Lightspeed Venture Partners, said: “I look…

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Pernod launches no-alcohol ‘dark spirit’ in UK

Pernod Ricard has waded further into the low- and no-abv drinks territory with the launch of an alcohol-free ‘dark spirit’. The new brand, called Celtic Soul, is described as a “non-alcoholic blend of carefully distilled dark spirits”, with a flavour of “sweet vanilla, spices and oak”. It has been created by Craig Hutchison, founder and managing director of ‘gin alternative’ Ceder’s, which entered into a distribution agreement with Pernod Ricard UK last year. The brand…

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