Top nine best-selling liqueur brands

Bartender collaborations and experimental flavours have added excitement to the liqueurs category in recent years. We analyse the performance of the sector’s biggest brands. The liqueurs category witnessed a slight uptick in 2019, growing by 1.5%, according to Euromonitor. The category has benefitted from new innovations, vibrant marketing campaigns and its use in cocktails. In the UK, liqueur sales reached £1.3 billion (US$1.7bn) in 2019 as consumers purchased 43 million bottles, according to figures from the…

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