The Luxury Masters 2019 results

Our Luxury Masters competition sought to find out which high-end expressions really pull their weight. And the judges weren’t disappointed. As the pervasive ‘drinking less but better’ trend continues, growth in spirits has become rooted in the upper end of the spectrum. According to IWSR Drinks Market Analysis, super‐premium‐plus spirits sales were up by 8.9% globally in 2018, while ultra‐premium‐plus sales grew by 12.3%. Premium‐and‐above is fast becoming the new norm in all spirit types…

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