What’s on this weekend

Jameson Seen & Heard Irish whiskey brand Jameson has teamed up with Sofar Sounds to launch the Seen & Heard series, which aims to support struggling musicians. The online series of free virtual gigs will run through the Sofar online Listening Room every night for two weeks. The series will see a different UK artist perform a 20-minute set at 7pm GMT. The line-up of artists includes Birmingham-based band IMO, who offer an upbeat funk…

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Nicole Sykes joins Maker’s Mark

Edrington-Beam Suntory UK has appointed former Satan’s Whiskers bartender Nicole Sykes as Maker’s Mark diplomat. In her new role, Sykes will share the story of Maker’s Mark with bartenders and Bourbon fans across the UK. She will also work to support the on-trade once it reopens after coronavirus restrictions are lifted. Sykes takes over the position from Amanda Humphrey, who joined the brand in 2017. Sykes joins the Bourbon brand after heading up London bar…

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American whiskey brands to watch in 2021

The American whiskey sector has been hit by challenges such as tariffs and the forthcoming expiration of a crucial tax cut for distillers. We present the brands worth keeping an eye on in the next 12 months. A category brimming with innovation, American whiskey has been another unfortunate casualty in ongoing geopolitical tensions. From August 2019 to July 2020, exports of American whiskey to the EU – the US spirits industry’s biggest market – plummeted…

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Interview: Jane Bowie Talks Maker’s Mark Limited Release Bourbon

September is National Bourbon Heritage Month and Bourbon Hunting Season. It’s a celebration of our national spirit, when distilleries release some of the most rare and sought after expressions of the year — including Maker’s Mark. Beginning in 2019 the brand began rolling out their new Wood Finishing Series. The 2020 Limited Release Bourbon was unveiled in August. Maker’s Mark is not known for constant releases. Founded in 1958, the company waited until 2010 for its first line…

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Spirits initiatives championing sustainability

From single-use plastic to endangered species, the spirits sector has made great strides when it comes to saving the planet through bold campaigns centred on sustainability. Here, we present 10 initiatives tackling environmental issues for World Earth Day today (22 April). Over the past few years, the spirits industry has sought to channel eco-friendly messages through its marketing campaigns in a bid to encourage the world to take notice of important issues such as recycling…

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