Spirits initiatives championing sustainability

From single-use plastic to endangered species, the spirits sector has made great strides when it comes to saving the planet through bold campaigns centred on sustainability. Here, we present 10 initiatives tackling environmental issues for World Earth Day today (22 April). Over the past few years, the spirits industry has sought to channel eco-friendly messages through its marketing campaigns in a bid to encourage the world to take notice of important issues such as recycling…

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Suntory brings Irish spirits distribution in-house

Maker’s Mark owner Beam Suntory has appointed Lucozade Ribena Suntory Ireland (LRSI) as its official spirits distributor in the Republic of Ireland. LRSI will take over distribution of Beam Suntory’s spirits portfolio, including brands such as Jim Beam Bourbon, Courvoisier Cognac, Kilbeggan Irish whiskey, Teacher’s blended Scotch whisky, Roku Japanese Gin and Sipsmith gin, from Irish distributor Barry & Fitzwilliam. Mark Aherne, general manager, LRSI, said: “I am delighted that LRSI has become the official…

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Maker’s Mark and University of Kentucky to map American oak genome

Bourbon brand Maker’s Mark has partnered with the University of Kentucky to research the DNA of the American white oak tree. The University of Kentucky College of Agriculture, Food and Environment, Maker’s Mark Distillery and Independent Stave Company will aim to discover traits that affect the growth of the trees. The Beam Suntory-owned distillery and Independent Stave Company elected to fund the research as it hopes to gain a better understanding of the trees, which…

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Beam CEO: ‘Big ambitions’ for House of Suntory

Albert Baladi is in the driving seat as Beam Suntory’s new president and CEO. He tells The Spirits Business about his ambitions to position Bourbon as the world’s foremost whisk(e)y and make his company the ‘most admired’ in the industry. *This feature was originally published in the August 2019 issue of The Spirits Business In 1795, three years after Kentucky became a US state, farmer and grain mill operator Jacob Beam filled his first barrel…

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Beam Suntory relaunches website with nutritional info

Maker’s Mark owner Beam Suntory has relaunched its corporate website with an “enhanced” user experience and nutritional information on its brands. The corporate website, beamsuntory.com, now offers nutritional information on brands such as Jim Beam Bourbon, Maker’s Mark Bourbon, Yamazaki Japanese whisky and Courvoisier Cognac. The information is linked to drinksmart.com, the firm’s global platform for responsible drinking. Visitors to the website can select their market and brand to see details such as calories, sugar,…

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