The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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Malfy Gin founder launches aperitivo range

The founder of Italian gin brand Malfy has created a new range of aperitivos in a bid to bring the “forgotten” category back to life. Created by Elwyn Gladstone, founder of US distributor Biggar and Leith, the new Starlino brand consists of three variants: Rosé aperitivo, Arancione aperitivo and Rosso vermouth. Starlino Rosé was produced by blending rosé wine, spirit, pink grapefruit peel, orange peel and eight other botanicals, including wormwood and coriander. Starlino Arancione…

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Alexandre Ricard: 2019 ‘transformative’ year for Pernod

Alexandre Ricard, the CEO of French giant Pernod Ricard, is steering his company through turbulent times, facing debilitating tariffs, investor pressure and, most recently, headline-grabbing allegations of impropriety. But, he tells The Spirits Business, retreating to the watchtower is not an option: now’s the time for action. In Alexandre Ricard’s words, 2019 has been a “transformative” year for Pernod Ricard. The French drinks giant has made a remarkable number of acquisitions, started construction of a…

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Pernod: US gin boom shows ‘early signs of taking off’

The gin boom “is yet to take hold in the US”, where the category remains “considerably underdeveloped”, according to Louise Ryan, the managing director of Pernod Ricard’s stand-alone business The Gin Hub. The Gin Hub was launched in 2017 as a standalone business, focused on the development of Pernod Ricard’s international premium gin brands. These brands include Beefeater, Plymouth, Seagram’s (outside of the US) and Malfy, the latter of which joined The Gin Hub following…

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Pernod Ricard finalises purchase of Malfy Gin

French drinks group Pernod Ricard has completed its acquisition of super-premium Italian gin brand Malfy, which will join the firm’s independent unit The Gin Hub. In April this year, the French firm signed an agreement to buy Malfy from New York-based Biggar & Leith for an undisclosed sum. Malfy joins Pernod’s largest gin brands – Beefeater, Plymouth and Seagram’s – in the company’s The Gin Hub. The stand-alone business which launched in September 2017, focuses on…

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