The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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Mark Anthony debuts ‘innovative’ Canadian whisky

Canada-based drinks producer Mark Anthony Group has launched a new “experimental” Canadian whisky brand, which aims to “reinvent” the category. The new brand, called Bearface, has been created “to transform how consumers perceive and experience Canadian whisky”. The inaugural release, Bearface Triple Oak, has been finished with three different oak barrels. The single grain whisky is first aged in ex-Bourbon charred American oak barrels for a minimum of seven years. It is then placed in…

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