SB meets… Mark de Witte, De Kuyper

As Dutch drinks firm De Kuyper celebrates its 325th anniversary this year, CEO Mark de Witte tells SB about the company’s plans to tap into the low- and no-alcohol space and modernise the liqueur category. This year De Kuyper celebrates its 325th birthday. What activities do you have planned to mark the occasion? We had a lot of festivities planned with our business partners, employees, customers and the De Kuyper family, but due to the…

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Kratena, Berg and Caporale ‘redefine’ liqueurs

Bartending luminaries Alex Kratena, Monica Berg and Simone Caporale have teamed up with Dutch drinks firm De Kuyper to launch a new liqueurs range inspired by the Amazon rainforest and made with natural ingredients. The brand, called Muyu, is inspired by a trip the trio took to the Amazon and will focus on responsible sourcing, with a share of the profits from each bottle donated to NGOs in the region. Kratena, Berg and Caporale each…

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Innovation to ramp up at De Kuyper in 2019

De Kuyper has said its biggest innovation “is still to come” as the Dutch liqueurs maker prepares to release a series of new products created in collaboration with top bartenders. Speaking to The Spirits Business, Mark de Witte, CEO of De Kuyper, said the new launches represent the “next level” in the liqueurs category. Some of the new products will be “inspired by fragrances and French cuisine – they are totally different”, he added. Over…

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