Top 10 spirits marketing moves in October 2020

Last month’s most notable marketing campaigns included a video tour of the Hendrick’s Gin Palace, a Day of the Dead-themed initiative from Patrón and Italicus’ city-inspired cocktail competition. Last month, drinks brands unveiled their latest initiatives to tap into eery occasions such as Halloween and the Day of the Dead. Patrón Tequila marked the Mexican festival with a limited edition bottle design and themed cocktails, while Scotch whisky Smokehead created a series of window displays…

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Top spirits marketing moves in March 2019

Last month’s top marketing moves featured Sipsmith’s Mr Swan campaign to mark its 10th anniversary, Ailsa Bay’s blockchain bottle and Jameson’s latest push for St Patrick’s Day. In our latest marketing round-up, we take in Sailor Jerry’s takeover across three Scottish cities, while Wildcat Gin partnered with alternative club brand Sink The Pink. Fentimans teamed up with UK bars on a campaign that highlights endangered plants and Rooster Rojo Tequila agreed a sponsorship deal with…

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Top 10 spirits marketing campaigns in December 2018

Last month in marketing: Ryan Reynolds poked fun at the origins of his Aviation Gin brand in a new video, Skyy vodka continued its celebration of diversity and Bacardi rum hired Black Panther star Michael B Jordan to co-direct a new film. A celeb-filled month for marketing initiatives saw rapper Lil Wayne star in a new online video series for Bumbu Rum, while singer and activist Amara La Negra recounted her “inspiring version of the…

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Top 10 spirits marketing campaigns in July 2018

Skyy Vodka celebrated the “spirit of today’s bold, optimistic Americans”, Malibu launched ‘smart’ bottles as part of its Because Summer initiative, and Diageo unveiled a short film on Johnnie Walker’s heritage in our latest pick of top marketing campaigns Go to Source Author: Owen Bellwood

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