Top 10 spirits marketing moves in December

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound campaign for Edinburgh Gin, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws. December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign. Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw,…

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