III Forks Launches Aromatic Cocktail Experience

Steakhouse brand III Forks has raised its cocktail game with The Pour Over, an infused aromatic experience featuring two craft cocktails. The Bee My Honey and Le Rendezvous beverages use a proprietary pour over device for an instant infusion. Servers pour the base cocktail over a glass funnel filled with fresh fruit, flowers and spices to absorb the flavors and colors of the aromatics. For example, the Bee My Honey, made with The Botanist Gin,…

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Uncle Nearest creates Motown-inspired advert

American whiskey brand Uncle Nearest has created a new TV advert to highlight a Motown song by writer and producer Frank Wilson, called Do I Love You (Indeed I Do). Uncle Nearest Premium Whiskey was launched in 2017 to celebrate Nathan ‘Nearest’ Green, a formerly enslaved man who was the first-known African-American master distiller. The brand is continuing to highlight lesser-known American stories, and its latest commercial sets out to introduce the US to Wilson’s…

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Franklin & Sons partners with Bake Off’s Candice Brown

Mixer producer Franklin & Sons and newly appointed ambassador Candice Brown, winner of The Great British Bake Off, have created a selection of baking recipes made using its range. Brown, who won the 2016 series of the hit show and also runs The Green Man Pub in Eversholt, UK, has partnered with Franklin & Sons to share recipes, tips, competitions and interviews with drinkers throughout August. In an Instagram post, Brown said: “So bloody chuffed…

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Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we roundup some of the best spirits initiatives in July. A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings. Meanwhile, American rapper Pitbull became the latest star to join a…

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8 Ways To Display QR Codes In Restaurants

Bars and restaurants nationwide have been reckoning with the challenges of reopening amid the COVID-19 pandemic. To reduce points of contact between customers and employees, many are turning to QR codes as a replacement for and alternative to physical menus. QR codes allow customers to access your menu from the safety of their personal device by simply scanning a code you provide. They can help reduce the spread of germs, and now with many states…

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