Licor 43 reveals new website

Zamora Company has launched a new website for Licor 43 to provide brand information and inspiration to consumers and the trade. Centring on the liqueur brand’s Tastes Better Together campaign, licor43.com has been rebranded to bring together Licor 43’s heritage, provenance and signature cocktail serves. Julian Fernandez, global marketing and innovation director of spirits at Zamora Company, said: “We are an on-trend liqueur with a long, strong heritage that has always been, and will always…

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Black Cow unveils first marketing campaign

Milk-based vodka Black Cow has launched its first advertising campaign – a £400,000 (US$526,000) push that highlights the brand’s “playful” nature. Running from 2 to 15 December, the campaign aims to generate 11 million impressions and drive awareness of the Dorset-made vodka. Displaying the strapline ‘So wrong it’s right’, the campaign was developed to show the “playful” side of the brand, which produces vodka from cow’s milk. Black Cow co-founder Paul ‘Archie’ Archard said: “We…

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Gin Guild warns about explosive risk of ethanol

The Gin Guild has raised concerns over the growing popularity of micro-distilling and “hobby-style gin schools”, and warned new distillers about the explosive risks that come with using ethanol. The Gin Guild has partnered with the Solvents Industry Association (SIA) – a not-for-profit organisation that supports the UK solvents industry and consumers regarding the “safe and responsible” use of solvent materials – to create a guide about the safe handling of gin and other ethanol-based liquids.…

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Dixie becomes ‘official vodka of Nascar’

Car racing operator Nascar has signed a multi-year partnership with American vodka brand Dixie. Under the agreement, the Charleston-made brand has been named the ‘official vodka of Nascar’ and will sponsor the Nascar Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary. “Our goal from day one has been to align with partners who share our mission of promoting the best of our region’s wonderful hospitality, flavours and craftsmanship,” said Matti Christian…

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Edinburgh Gin unveils multi-million-pound campaign

Ian Macleod Distillers has launched a multi-million-pound campaign for Edinburgh Gin – including the brand’s first TV advert – called Filled with Wonder. Described as the brand’s “biggest ever brand campaign”, Filled with Wonder’s TV spot made its debut in Edinburgh yesterday (3 December) at 6pm when it was projected against The Dome bar. It was then broadcast on Channel 4 in the UK later that night during First Dates. The advert takes viewers on…

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