Cutty Sark celebrates adventure in new campaign

French drinks group La Martiniquaise-Bardinet has launched a new global campaign for Cutty Sark Scotch whisky, called The Spirit of Adventure. The new campaign marks a milestone for the brand as it seeks to ‘recruit the next generation of Scotch drinkers’. The Spirit of Adventure campaign encourages consumers to follow their dreams. Launched in 1923, Cutty Sark is named after the British clipper ship of the same name, which also features on the label. The…

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McConaughey and Wild Turkey celebrate local legends

Wild Turkey and actor Matthew McConaughey have honoured everyday heroes as part of the Bourbon brand’s latest ‘With Thanks’ campaign. McConaughey, who is Wild Turkey’s creative director, surprised four ‘selfless individuals’ from Austin, Chicago, Dallas and New Orleans in recognition of their service during the Covid-19 pandemic. For this year’s campaign, With Thanks – Local Legends, McConaughey surprised four ‘local legends’ with a virtual chat and rewarded them with a personalised token of appreciation. Each…

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Johnnie Walker sponsors Dua Lipa show

Diageo-owned Johnnie Walker blended Scotch is the official spirits sponsor of popstar Dua Lipa’s global Studio 2054 event. The New Rules and Hotter than Hell singer’s Studio 2054 digital music experience will be livestreamed worldwide on 27 November. The event will see Lipa singing and dancing with a number of guest stars, surprise performers, acrobats and artists, as she performs tracks from her self-titled debut album, her Future Nostalgia album and her most recent compilation,…

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Whiskey fans can win Jameson Christmas trees

Irish whiskey brand Jameson has turned empty bottles into Christmas trees and is giving fans the chance to take one home this festive season. The Jameson whiskey tree stands at eight feet and six inches tall, and comprises 130 empty Jameson bottles. Seven trees have been made, each featuring a lighting system, and consumers can win one this Christmas. Angelica Scibilio, brand director of Jameson, said: “Place our Jameson whiskey tree in your window and…

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Absolut launches It’s in Our Spirit campaign

Pernod Ricard-owned Absolut Vodka has launched a new campaign starring numerous famous faces, including British musician MNEK. The campaign, called It’s in Our Spirit, targets consumers of legal drinking age (LDA) and generation Z, and looks forward to when people can socialise together in person again. It’s in Our Spirit also features American actress and social activist Tessa Thompson; Taiwanese singer-songwriter Jolin Tsai; and gamer Ricki Ortiz. The campaign made its debut in the UK…

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