Innovation and classic cocktails drive vermouth’s revival

Vermouth is enjoying a resurgence, and Italian producers have banded together to ensure quality remains paramount. The Spirits Business looks at how a perfect storm of consumer trends means the time is ripe for the category to truly take of. *This feature was originally published in the July 2019 issue of The Spirits Business There’s a ‘national’ day to toast every spirit and cocktail you could imagine – and there’s even a World Cucumber Day,…

Continue Reading →

Eastern Europe: Affordability ‘biggest barrier’ to recruiting new drinkers

For all the political chill in the air, Russian demand for international spirits appears to be undimmed, and Poland is positively thriving. *This feature was originally published in the April 2019 issue of The Spirits Business Five years into the new Cold War, precipitated by Russia’s annexation of Crimea in 2014, and there’s little sign of a thaw on the political front. Yet for all the sanctions and threats of boycotts, the market for western…

Continue Reading →

Top seven best-selling speciality spirits

The burgeoning movement towards low-alcohol and the apéritif occasion have helped take speciality spirits global. We look at the brands taking the category by storm. Speciality spirits are finding their fame on the world stage as consumers start to become more health-conscious, paving the way for bitters and vermouth brands to shine as the star ingredient of cocktails. Bright orange apéritif Aperol continued to witness double-digit increases, benefitting from trends relating to lower-­alcohol serves, al…

Continue Reading →

Top 10 marketing moves in May 2019

Last month’s top marketing moves included the global roll-out of the 2019 Malibu Games, Chase Distillery’s first advertising campaign and a podcast series that tells the history of Irish whiskey. In our latest marketing round-up, we take in VK’s new summer campaign featuring Love Island stars Alex and Olivia Bowe, while Rooster Rojo Tequila had a starring role in action film Avengement. Bacardi-owned Martini brought back its Ciclismo series and Douglas Laing launched a new…

Continue Reading →

The week in pictures

This week, Bumbu Rum released the second instalment of its online video series The Bumbu Room, which starred rapper Lil Wayne. The latest video in the series sees the hip hop star answer questions about strippers, basketball, Prince and Michael Jackson. Fans were asked to submit questions for the video, which was the latest instalment in a new online series from the rum brand.

Continue Reading →