Breaking Bad stars launch Dos Hombres Mezcal in UK

Dos Hombres Mezcal, founded by Breaking Bad actors Bryan Cranston and Aaron Paul, has launched in the UK through department store Selfridges. Cranston and Paul, who starred in the acclaimed AMC show Breaking Bad, announced the launch of their mezcal brand on social media in July 2019. Dos Hombres (42% ABV) is made using espadin agave, the piñas from the plants are cooked in earthen pits to release their sugars before being crushed using a…

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Pernod Ricard invests in Ojo de Tigre mezcal

French firm Pernod Ricard has invested in super-premium mezcal Ojo de Tigre as it seeks to expand its presence in the fast-growing category. Pernod Ricard did not confirm whether the partnership included the purchase of a minority or majority stake in the brand. The deal with Ojo de Tigre strengthens Pernod Ricard’s position in the mezcal sector and the brand’s home market of Mexico. Pernod Ricard first moved into mezcal in 2017 when it acquired…

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How acquisitions could affect the mezcal category

Big businesses are buying up independent mezcal producers. But will they be able to leverage their investments, and is there enough raw material to support their plans? *This feature was originally published in the February 2020 issue of The Spirits Business Though it remains a small player in the spirits world, mezcal is enjoying a major spike in popularity – and this hasn’t gone unnoticed by major drinks groups. Mezcal continues to be a hit…

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The Tequila & Mezcal Masters 2020 results

With all the celebrities falling over themselves to get in on the Tequila and mezcal hype, you’d be forgiven for thinking there was no substance to the category. But our annual taste test showed there is more to the sector than star power. George Clooney really sparked a celebrity trend with his Casamigos Tequila brand. Founded by Clooney, Rande Gerber and Mike Meldman in 2013, the brand was handed over to Diageo for the handsome…

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Tequila and mezcal brands to watch in 2020

The growing popularity of Tequila has attracted endorsement from stars such as Rita Ora and Dwayne ‘The Rock’ Johnson, while a number of big players entered the mezcal market in 2019. We predict the brands that will shine in the next 12 months. The Tequila category is hot right now and is set to continue its success into 2020. The volume of Tequila and mezcal is forecast to increase by 4.7% to 40.7m nine‐litre cases…

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