Black Cow unveils first marketing campaign

Milk-based vodka Black Cow has launched its first advertising campaign – a £400,000 (US$526,000) push that highlights the brand’s “playful” nature. Running from 2 to 15 December, the campaign aims to generate 11 million impressions and drive awareness of the Dorset-made vodka. Displaying the strapline ‘So wrong it’s right’, the campaign was developed to show the “playful” side of the brand, which produces vodka from cow’s milk. Black Cow co-founder Paul ‘Archie’ Archard said: “We…

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