Three Cents is official sponsor of Global Spirits Masters

Premium mixer producer Three Cents has been appointed the official sponsor of The Global Spirits Masters blind-tasting series. The brand will also sponsor The Global Spirits Masters Awards Lunch and The Spirits Business Awards, the latter of which launched last year. Three Cents was established in 2014 by a group of bartenders looking for the perfect cocktail mixer. Made without any preservatives or artificial colourings, Three Cents was inspired by the late 19th-century soda fountain…

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Tonic and mixer brands on tackling the US

The rise in popularity of gin has led to a revolution in mixers, with flavoured variants coming to the fore. But can tonic producers convert their esteem in the UK and Europe to success in the US? *This feature was originally published in the November 2019 issue of The Spirits Business Hard as it is to believe, there was once a mere handful of gin brands out there, with effectively just Schweppes and Britvic tonic…

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Fever-Tree sales hit by ‘challenging’ UK market

Tonic water producer Fever-Tree’s 2019 UK sales are predicted to fall 1% as the market witnessed a “challenging Christmas” period with a slowdown in consumer spending. The carbonated mixer producer has released its trading update for 2019 ahead of the group’s preliminary results on 24 March 2020. Fever-Tree expects full-year revenue for 2019 to increase by 10% to £260.5 million (US$339m) – a stark contrast to its 40% growth reported for 2018. Fever-Tree’s revenue was…

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Double Dutch debuts Rhubarb & Pineneedle tonic

Mixer brand Double Dutch has launched a limited edition flavoured tonic water for the festive season, called Rhubarb & Pineneedle. Said to “capture the tastes and smells of the festive season in a bottle”, Rhubarb & Pineneedle contains 87 calories per 200ml and is free from preservatives and artificial ingredients. The expression is made using locally sourced organic rhubarb and pine needles, resulting in an “herbaceous and citrus flavour profile”. Like the rest of the range,…

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Fentimans launches £1.2 million campaign

Botanically-brewed mixer producer Fentimans has invested £1.2 million (US$1.5m) in its latest campaign – the brand’s biggest marketing push to date. Developed by creative agency The Corner, the campaign “celebrates the flavour packed into every bottle of Fentimans”. Andrew Jackson, marketing director at Fentimans, said: “The new brand comms campaign, with its core message of delicious flavour derived from natural botanicals, aims to attract a younger consumer audience into the Fentimans brand. “We know from…

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